When you put up a jewelry store, it is important that you give it everything you have – your capital, hard work and time and even your creativity. Having creativity and being business-minded in the jewelry business is essential so you can easily attract customers to your jewelry store.
While the pieces of jewelry are surely a major attraction to customers, you have to admit that it’s actually the jewelry display that will first and foremost catch the attention of your target customers. Without a good, attractive display, you won’t be able to make your first connection with your customers. In order to do this, making sure that your display is both attractive and functional is just as essential as the pieces you’re selling. Here are some ideas you may want to use for your jewelry store.
Keep your celebrity inspired jewelry in front
Everyone knows how celebrities affect fans and wanna-be-celebrities. If Selena Gomez comes out in this beautiful piece of jewelry, every die-hard fan would end up buying the same jewelry. And now that famous stars like Angelina Jolie, Paris Hilton and Kate Hudson have offered their own jewelry lines, there’s a possibility that you can use this angle to attract more customers to your shop. If you arrange your jewelry store to display all celebrity-inspired jewelry at the forefront, you may be able to target and attract the fans of these celebrities to your store. Of course, you’ll have to think of an effective display before making this happen. Have a good theme to your display too, so it won’t be too obvious that this is partly a marketing strategy.
Use big displays that will showcase the jewelry well
Do you have those big displays that look like actual wrists, necks and ankles? Well, if you don’t, then it’s time to get one. Apparently, these types of displays may be the most expensive, but they are also the most effective when it comes to connecting with customers. People like to see how a piece of jewelry will look on an actual hand. While you can’t force them to wear the jewelry at first look, you may be able to attract them if you can showcase the pieces of jewelry already on the specific body part. If you have enough capital, you can also invest on a gorgeous set of wooden jewelry display. The closer it looks to a human body part, the better the connection with your customers.
Blend display colors with the colors of your jewelry
Choosing the color and theme of your jewelry display is also critical to attracting customers. If there is a specific season coming up, you can use the colors to match the season and gain appreciation from customers. But if its regular season, you have to be careful in match your theme’s colors to your jewelry. For example, putting a red necklace over an orange background is not going to garner you any points from a customer. Not only does this two colors clash pretty bad, orange is too bold of a color to use as a background. Keep your display simple and elegant so it won’t outshine your actual jewelry.